Group offers 1,500 nonprofits access to discounts on Web-based software

INDIANAPOLIS - The American Humane Association has partnered with eTapestry, a Web-based fundraising software, to provide discounts to the association's national network of 1,500 member organizations

eTapestry is the only fundraising software company and the only Web-based software program to have a relationship with the 125-year-old Denver-based organization whose mission is to prevent the cruelty, abuse, neglect, and exploitation of children and animals.

"American Humane and eTapestry have one objective in common-to help nonprofit organizations do their jobs better," said Charles Molloy, who heads donor member services for American Humane. "We're enthusiastic about the partnership. There's a lot of room for growth, which can be beneficial for both organizations in the future."

eTapestry provides nonprofits with dynamic, powerful, and easy-to-use Web-based software that manages donor databases to maximize fundraising. eTapestry users can coordinate e-mail campaigns, create specific giving reports and monitor an integrated online giving system while traveling or working from home. eTapestry's Web-based platform provides full functionality while reducing traditional hardware and software costs. eTapestry upgrades the software remotely and backs up customer databases.

Through the partnership, eTapestry is offering 10 percent off recurring fees for American Humane's members.

"The partnership allows American Humane to obtain a price discount for its members who benefit by not spending precious money on a depreciating asset," said Chip Muston, eTapestry Director of National Accounts. "Members who use eTapestry-rather than a traditional software package-are paying for a service that is continually upgraded without inconvenience or extra costs."

The Humane Society of Indianapolis is one of American Humane's first members to sign on with eTapestry. The nonprofit is expected to convert its records to eTapestry in the next few months.

With about 70,000 records, the nonprofit needs a fundraising program that's intuitive and easy to use, according to Agnes Fitzmaurice, Director of Development for the Humane Society of Indianapolis.

"We are now using complicated, expensive software designed for people doing Boolean logic queries," Fitzmaurice said. "None of us have been trained on it and we call the 1-800 number every other day. We don't want to be in the office wrestling with queries all day. We want to be out with donors at least half our time."

Fitzmaurice said the nonprofit chose eTapestry because it was created by people who understand fundraising software and because the nonprofit's employees can use it anywhere and anytime they have access to a computer with an Internet browser and Web connection.

"We believe in the idea of moving to a Web-based fundraising program," Fitzmaurice said. "We're fundraisers in an animal shelter, not experts in data backup or disaster recovery."

About eTapestry
Founded in 1999, Indianapolis-based eTapestry is the first Web-based donor database and communications management system that rents its software to customers who access it over the Internet. Nonprofit organizations of all types and sizes using eTapestry.com do not pay the large upfront purchasing costs or the ongoing maintenance and support contracts typically paid in the purchase of more traditional software. For more information, go to www.eTapestry.com.

About American Humane
Founded in 1877, American Humane is the only national organization dedicated to both child and animal protection. Headquartered in Denver, with regional offices in Washington, D.C., and Los Angeles, American Humane provides national leadership in the development of programs and policies, empowering child and animal protection professionals with valuable information and support resources. For more information, visit www.americanhumane.org.

To learn more about eTapestry and the special American Humane Association discount, contact eTapestry at info@eTapestry.com, or call 888-739-3827.