INDIANAPOLIS, IND. - eTapestry.com, an Internet-based donor management and fundraising systems software company, has formed a partnership with Watson Mail Communications, Inc. of Everett, Mass.

Watson Mail Communications, Inc. (WMC) is a full-service, direct-mail fundraising and marketing company offering program planning, list rentals, creative services, computer processing, laser personalization, graphic arts production and mail processing all in a single location.

Through this strategic alliance, eTapestry.com will refer its clients that require high- quality, targeted, and personalized direct-mail fundraising services to Watson Mail Communications, Inc. In turn, WMC will refer its clients in need of a flexible, comprehensive Internet-based donor development data base system to eTapestry.com. Utilizing this joint service, a nonprofit organization of virtually any size will be able to maintain its updated donor records through the Internet-based system and then send these records over the Internet for the production of personalized direct mail appeals to specific donor segments as part of a comprehensive annual giving program.

According to Les Gordon, Vice President of Direct-Mail Fundraising and Marketing Services for Watson Mail Communications, Inc., "This strategic alliance between eTapestry.com and Watson Mail Communications, Inc., is very exciting because of the fact that any nonprofit organization without their own internal computerized development system or laser printers, can now seek their donors in a highly personalized and targeted way, which should reduce the production costs while increasing response rates."

Jay B. Love, Founder and CEO of eTapestry.com said, "It makes sense for eTapestry.com and Watson Mail Communications, Inc. to partner because our organizations share the same goals and mission. The partnership will help numerous nonprofit organizations nationwide."

eTapestry.com is the first fundraising applications service provider (ASP), a company that rents its software to customers and delivers it on the Internet. As such, eTapestry.com is less expensive and more versatile than traditional fundraising software applications. It is used by nonprofit organizations of all types and sizes.

For more information on eTapestry.com, visit www.eTapestry.com. To learn more about Watson Mail Communications, Inc., visit their Web site at www.watsonmci.com.