eTapestry

The Travis Roy Foundation was established in 1997 to help spinal cord injury survivors and to fund research for a cure. The lifeblood of the Travis Roy Foundation has been the generosity of individuals, corporations, and foundations across North America. This generosity has made an immediate impact on the lives of many living with spinal cord injuries.

The Challenge

The Travis Roy Foundation found it difficult to keep track of multiple gifts coming in through its many annual events. Staff could not properly track funds due to the sheer number of donations and multiple touchpoints for the various fundraisers assisting the Foundation.

Solicitations could be assigned to different areas of giving within the Foundation, but without a database to track the incoming funds, staff couldn’t allocate them properly.

Managing recurring giving was also a struggle, because without proper tracking from previous gifts, fundraisers couldn’t segment donors for specific asks or appeals. And since the Travis Roy Foundation is 100% dependent on contributions, the inability to track gifts would be detrimental to its future.

The Solution

In November 2009, the Travis Roy Foundation purchased and implemented eTapestry for its ease of use, quick implementation timeframe, and SaaS offering. The eTapestry database allowed the Foundation to keep all information in one place, accept and track gifts seamlessly, and better communicate with its donors.

The Foundation selected eTapestry for its robust functionality and features - especially its Personal Fundraising and Shopping Cart modules.

The Results

Improved Information Tracking with a Central Database:
Since implementation, the organization has been very pleased with its partnership with eTapestry. The database allows the Foundation to be organized and track all donors, events, online gifts, receipting, gift allocation, and more in one central location.

Incredible Success Through Online Giving:
Within just two months of the launch of its first campaign using the Personal Fundraising module, the Foundation raised more than $125K online - and all information was properly tracked! The ability to share the campaign’s progress with supporters, their families, and friends, as well as to provide real-time reports, was a huge win.

Faster, More Accurate Transactions:
Seamless integration from the email communication tool to the Personal Fundraising module, and then back to the database, allows for quick payment processing, gift recognition, and recurring giving planning.

Increased Revenue-Generating Opportunities:
Online giving is now such a huge source of revenue for the Foundation that it recently added the Shopping Cart module. The Shopping Cart functionality allows the Foundation to sell books and holiday cards, track inventory, take payments via the Web, and solicit interest through email campaigns.

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