Founders

The founders of eTapestry, together, have spent over fifty years helping charities implement and use fundraising software. As part of the management team of Master Software Corporation we had the pleasure of working with thousands of organizations and outstanding individuals. And though today the technologies we use are new, our values and philosophies have never changed - they shape our relationships with those we work with, and are woven into the fabric that makes up our company.

Jay Love
CEO and President

Jay LoveA founder of eTapestry, Jay serves as the President and CEO of eTapestry and has been instrumental in shaping the company's dynamic structure and focus. Before creating eTapestry, Jay served as a sales and marketing consultant at Target Software, one of the largest database software vendors in the nonprofit world. Jay also served as President and CEO of Master Software Corp., which provided the most widely used family of database products for the nonprofit sector. Upon the sale of Master Software to Blackbaud, he served as a Vice President there. Jay is well known as an expert speaker on ePhilanthropy and technology usage in the charity world. He serves as chairman of both the Indiana Information Technology Association and NPower Indiana. He is a board member with ePhilanthropy Foundation, the South Indiana Foundation and the College of Liberal Arts of Butler University. Jay has authored a chapter on "Managing Donor Data in Fundraising on the Internet: The ePhilanthropy Foundation's Guide to Success Online."

Jay and his wife Christie who serves as the Executive Director of the Lawrence Township School Foundation are both graduates of Butler University. Jay and Christie have three children.

John Moore
VP of Development

John MooreJohn, an eTapestry founder, heads project teams working on the forefront of Web-based application technology. John coordinates all aspects of eTapestry's application and system resources. As a former director of development at Renaissance Inc., a leading charitable gift administrator, he was responsible for all Web page design, implementation and Web technology. Before Renaissance, John was a key member of the development team at Master Software.

John graduated from Northwestern University. He is active in many youth programs serving as coach for both soccer and High School hockey teams. He and his wife Kathy have four children.

Steve Rusche
COO

Steve RuscheSteve, a founder of eTapestry, oversees eTapestry's internal operations, including conversion, customer service and marketing functions. Before eTapestry, Steve spent over 12 years at Master Software, makers of the popular Fund-Master and FM Light fundraising software packages, where he served as vice president of customer service and marketing. Steve has been a frequent speaker and presenter on the use of web-based technologies for nonprofit organizations.

Steve and his wife Liz have four boys. They are both active in many school and youth programs including Campus Life, and community youth baseball. He is a native of New Palestine, Indiana and attended Purdue University.